Athletes and entertainers face unique wealth management opportunities, considerations and challenges. The athletes and entertainers we interviewed shared their personal stories and perspectives to highlight the need for more financial education in the sports and entertainment world. We thank them for being strong advocates of financial literacy.

Basket ball is hanging in basket ball basket

Norris鈥檚 advice

鈥淒on鈥檛 invest just for the sake of investing. Know where your money is and what it鈥檚 doing. Educate yourself first. At the end of the day, even if you鈥檙e working with a financial advisor, it鈥檚 your own livelihood at stake if you lose your money.鈥

Listen to your parents

Professional sports is filled with stories of athletes who lost their fortunes. Norris has no plans to contribute to those tales. For one thing, he was blessed with parents who instilled in him the importance of financial responsibility. 鈥淢y mom and dad worked full-time for 30 years. They told me, 鈥楢lways save for a rainy day. And you don鈥檛 always get what you want.鈥欌 His mother Diane, a certified accountant, and his father Norris Sr., a nuclear medicine technologist, also made education a priority.

Norris picked up a basketball for the first time when he was three years old. His talent for the game helped lead his high school basketball team to consecutive Ohio state championships his junior and senior years. Equally at home on the football field, Norris nearly accepted a scholarship to play quarterback at Walsh University before he was recruited by the Cleveland State Vikings. He became the first player in the NCAA Horizon League鈥檚 history to win Player of the Year and Defensive Player of the Year in the same season.

Taxes everywhere

Norris was selected by the Chicago Bulls as the No. 28 overall pick during the 2011 NBA draft and was traded to the Miami Heat in a draft-night deal. His contract with the Heat was worth over $3 million, but the rookie quickly learned that taxes can be hefty. 鈥淥ne thing I noticed right away is what Uncle Sam takes home. In addition to federal taxes, players pay a state tax deduction to each state they play games in People think it鈥檚 gravy, but you never know what athletes have.鈥


I鈥檓 a pretty secure guy鈥擨 don鈥檛 compare myself based upon my possessions. I don鈥檛 worry about what someone else thinks, other than my loved ones.

On top of taxes, players have management and agent fees, insurance premiums and other business expenses. If they earn a million dollars, players might roughly walk away with $400,000 after taxes and business expenses. 鈥淚 tell rookies, 鈥楧on鈥檛 have a big payroll. Keep it simple.鈥 I try to not have a lot of extra expenses. I hired my mom as my business manager.鈥

Advice from teammates

His more experienced Miami Heat teammates were financially set, so Norris felt comfortable asking for their counsel on money and finances. 鈥淵ou can鈥檛 tell a man what to do with his money, but older players would give me examples and advice.鈥 One of his first pieces of advice was to always live within his means. 鈥淚f you make a million dollars, don鈥檛 spend the entire million or you鈥檒l still be living paycheck to paycheck.鈥

Leave the competition on the court

Veteran players also advised Norris to refrain from competing with other athletes when it comes to lifestyle and material goods. The pressure to maintain a high profile image can weigh on players, but Norris was able to stay grounded. 鈥淭hat wasn鈥檛 my personality anyways. I stay in my lane. I鈥檓 a pretty secure guy鈥擨 don鈥檛 compare myself based upon my possessions. I don鈥檛 worry about what someone else thinks, other than my loved ones. If my mom, dad, sister and closest friends let me know they think I鈥檓 doing the right thing, that鈥檚 all that matters.鈥

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