Investor Watch

US presidential election

Investors and business owners weigh the impact of the election

We recently surveyed investors and business owners in the US to better understand their views ahead of the US presidential election. While both groups are feeling more optimistic than at the height of the pandemic four years ago, concerns about the economy remain. And they differ on which candidate they feel is best equipped to handle it.

Key insights

Investors favor Harris

57% of investors favor Harris.

43% of investors favor Trump.

Business owners favor Trump

47% of business owners favor Harris.

53% of business owners favor Trump.

The economy is the top election issue

84% of investors say that the economy istheir top election issue.

83% of business owners say that theeconomy is their top election issue.

Many investors are considering portfoliochanges

77%

“I am looking to make changes to myportfolio before the election.”

Business owners want help navigating the election

82%

“Having expert financial guidance isespecially important for me in an electionyear.”

Dive deeper

While the economy is the top concern, find out what other issues are driving investors' and business owners' opinions of the candidates.

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About the ۶Ƶ election survey 2024
۶Ƶ surveyed 971 investors and 500 business owners in the US with at least $1m in investable assets (for investors) or at least $1m in annual revenue and at least one employee other than themselves (for business owners) from Aug 13-19, 2024. For the August 2020 results, ۶Ƶ surveyed 947 investors and 448 business owners, from August 26 – 31, 2020.