Finding our voice: Active owners need to bring something to the table
In order to use our ‘voice’ effectively, investment managers should bring something to the table when engaging with companies. This can include providing insights to help enable and accelerate change, argues Hans-Christoph Hirt.

Companies operate in an increasingly complex and interdependent world, which is constantly changing. This creates risks, but also opportunities. The world is also facing systemic risks that will likely impact companies and investment returns over different time horizons.
Against this backdrop, active involvement by asset managers on behalf of their clients should play an increasingly important role as it can help drive investment-related and real-world outcomes tied to the company’s operations, products or services and value chain.
However, meaningful contributions require an evolved approach to active ownership: focused engagement that is investment-centric and informed by an understanding of systemic challenges impacting investee companies; as well as genuinely two-way communication, with information flowing between the asset manager and investee companies.
This can evolve into a mutually beneficial relationship. To make this a reality and engender change, asset managers should aim to add value when engaging with companies, helping to make the business case for change. This is what we call ‘investor contribution’.
The importance of the investor ‘ask’
The importance of the investor ‘ask’
Factors influencing whether engagement is effective or not vary. These include characteristics of the investee company as well as external factors, such as the policy and regulatory framework in which the company operates in (see Boxes 2 and 3).
For asset managers, factors may include their economic stake, reputation and people, research capabilities and expertise, as well as their experience interacting with management and boards and leveraging investor rights.
However, generally the decisive factor is the topic of engagement and the associated ask to the company. The clearer the (business) case for the ask is, the more receptive the company may be to change, increasing the likelihood of success for the engagement.
This is a challenging task, particularly where risks or opportunities are difficult to quantify, materialize over long time horizons or are subject to, or dependent on, changes in the policy and regulatory framework in which the companies operate.
This is why company-level engagement is only one lever with regard to systemic risks such as climate change: it should be complemented by systems-level stewardship, including advocacy that can contribute to the development of this framework.
For example, incentives or mechanisms that require companies to internalize externalities can strengthen the case for investment related to decarbonization (Read more).
Making the case for change within a given but developing framework is a key part of engagement. And it is the reason why much engagement on sustainability issues is focused on enhanced disclosures and targets, often the first step towards improvement in a system that is subject to change.
The case for change is particularly important for governance and sustainability topics.
For example, adding relevant experience and skills to the board of a company can lead to improved governance and enhanced decision-making, which in turn may improve performance and/or help in the management of material risks. Similarly, implementation of no-regret carbon abatement levers (reducing both carbon and costs) is a straightforward ask of companies, as it involves a solution that makes sense both economically and for the environment. And, while they are often significant challenges, replacing potentially harmful chemicals with safer alternatives can not only lead to positive real-world outcomes, but also create commercial opportunities – as demand for sustainable products is growing – and reduce regulatory and reputational risks due to increasingly stringent regulations and public awareness.
An ask that is supported by a clear value-add rationale for the business, its stakeholders and wider society, and has the potential to unlock or protect value in the short, medium or longer term, is most likely to succeed. If investors can identify such win-win cases, companies will be more willing to consider and subsequently implement the change. However, in line with their fiduciary duty, asset managers should also be ready to escalate an engagement if the company is unresponsive or not moving with adequate urgency, provided the (business) case for change has been made.
To make the case for change and contribute to the thinking and decision-making process of investee companies, asset managers need to utilize the combined means of fundamental and sustainability insights and experience.
Providing insights and ideas
Providing insights and ideas
Asset managers are well-placed to share insights and ideas, or concerns, on certain topics with investee companies, based on their research and analysis, both qualitative and quantitative, and cumulative knowledge about companies and industries as well as the important trends and macroeconomic factors affecting markets and economies.
In addition to proprietary research on themes, such as the impact of climate change, bringing together fundamental and sustainability research and analysis, providing perspectives on benchmarking of investee companies against their peers, and sharing observed best practice in a sector, or experiences regarding capital market communication can all potentially help executives and board members in their thinking and decision making.
Investors could provide helpful insights and perspectives connected to the investment case relating to a wide range of topics including corporate strategy, capital allocation, enhancements of operational performance, as well as the management of material sustainability issues and governance. Such insights and perspectives can help make the business case for change.
For example, the allocation of capital is critical in the transition of energy companies.
The industry’s journey to net zero will require massive investments, and as investors, we have a direct stake in the process and deep experience and expertise to offer.
Accelerating change and enabling board members or employees
Accelerating change and enabling board members or employees
The insights and ideas, or concerns that investment managers communicate in engagement might resonate with board members and employees of the investee companies and initiate or accelerate their thinking and decision making.
Even if the proposals aren’t new, this type of interaction can contribute to outcomes by empowering these insiders to take action and drive change, supported by a key stakeholder. In effect, as a ‘critical friend’ bringing a perspective from outside the company, an asset manager’s active ownership can help to help make the case for, and, accelerate internal efforts to change companies.
This can happen both formally and informally. For example, we have been invited by a company to present the shareholder perspective on sustainability to its board. This gave its board members the opportunity to hear our views directly, rather than via investor relations or the chair.
Making connections and introductions that contribute to solutions
Making connections and introductions that contribute to solutions
Drawing on long-term relationships, investment managers can make connections to management and boards of investee companies across sectors and value chains. This can include introductions to their own networks, solution providers, professional advisors that have successfully supported other investee companies and potential providers of capital or sources of finance. And they can help bring together investee companies with other investors, investor associations and relevant collaborative engagement initiatives thus informing and accelerating thought- and decision-making processes.
For example, asset managers can convene companies from across the value chain in carbon-intensive, hard-to-abate sectors, such as shipping, to discuss decarbonization challenges and solutions which require an alignment of supply and demand. (Read more.)
Supporting company focus on value creation and protection
Supporting company focus on value creation and protection
Asset managers can also support a company’s strategy as they seek to create and protect value – in private and/or in public. In doing so, they can help counter pressures or demands on management from investors pursuing an agenda that does not appear to be in the best interests of a company and its investors.
Promoting best practice as a catalyst for sector change
Promoting best practice as a catalyst for sector change
Working with companies that develop sustainability best practice and then helping to share this with other companies in their industry can be a powerful catalyst for change within a sector. Leveraging their available resources, investors can help companies to share best practice via joint publications, or case studies shared in relevant networks, showcasing positive outcomes achieved through engagement.
This has multiple benefits. It can help to position the company as a leader, potentially enhancing its reputation. More importantly though, it can encourage other companies and executives, triggering change across sectors with a ripple effect.
Constructively challenging and holding companies to account
Constructively challenging and holding companies to account
While most contributions involve working with management and boards and supporting investee companies, sometimes it is necessary to constructively challenge management and boards and hold them to account. While public engagement has its place, pressure can often be applied in private.
Challenges should be objective, carefully structured and based on a solid (business) case. Investment managers should define, communicate and track their engagement objectives, and pursue outcomes that are based on rigorous research and benchmarking. There should be clear time frames for addressing the issues, and
There should be clear time frames for addressing the issues, and insufficient progress or failure to achieve engagement goals within the anticipated timeframe should trigger systematic escalation.
In some cases, this can mean turning up the ‘voice’ or moving from ‘voice’ to ‘exit’, to use Albert Hirschman’s lexicography.1
Pitch perfect
Pitch perfect
Active ownership needs to evolve if it is to deliver investment-relevant and real-world outcomes that help to move the needle on some of the world’s biggest challenges, such as climate change. To do this effectively, we not only need to find our voice as asset managers, but tune and pitch the way we use it appropriately.
Well-resourced and structured engagement from asset managers working in partnership with companies where possible – but standing ready to constructively challenge and hold management and boards to accountable when necessary – is key to creating and protecting investment value while also contributing to addressing environmental and societal challenges. For us, it is the way we invest to contribute to sustainable returns for our clients.
Active ownership enhancing investment proposition and contributing to real-world outcomes: insights, accountability and outcomes
Active ownership enhancing investment proposition and contributing to real-world outcomes: insights, accountability and outcomes
- Active ownership provides insights by allowing investors to identify and better understand investment relevant risks and opportunities companies face. It also provides the opportunity to assess and build relationships with management and boards.
- It creates accountability by providing investors an opportunity to test and hold management and boards to account for all aspects of a company’s performance.
- It also enables investors to contribute to outcomes by working constructively with and influence companies; promoting change and driving outcomes in their governance, activities or behaviours to help address risks and opportunities.
Characteristics of investee companies that can influence the effectiveness of engagement
Characteristics of investee companies that can influence the effectiveness of engagement
Practical experience suggests the following factors can impact the ability of investors to influence outcomes:
- Size of company
- Location of company
- Maturity of company in terms of governance and sustainability
- Extent to which environmental and social impacts of a company’s products and services, operations and value chain are internalized
- Extent to which sustainability is a strategic priority/integral to a company’s business model
- Management/boards openness to change
- Financial performance of company
External factors that can influence the effectiveness of engagement
External factors that can influence the effectiveness of engagement
Practical experience suggests the following factors can impact the ability of investors to influence outcomes.
- Market conditions
- Policy/regulatory framework the company operates in
- Availability of relevant technologies or alternative approaches that can be employed at scale, for example, with regard to decarbonization
- Market signals supporting the business case for change
- Public perceptions of sustainability issues, sometimes referred to as “societal case”, which is dynamic and can change rapidly
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