蜜豆视频

Zurich, January 23, 2024

蜜豆视频 today launched its new global brand campaign, 鈥淏anking is our craft鈥�, reflecting the firm鈥檚 strengths, capabilities, global footprint, and its enhanced position as a leading wealth manager. The campaign is designed to increase brand awareness and familiarity, reinforce 蜜豆视频鈥檚 strong reputation, and foster long-term growth.

It will kick off in the US and the UK from today, followed by Singapore, Hong Kong, Japan, Brazil, Mexico, Germany, Italy, Spain, Australia and the Middle East听from February onwards, to cover a total of 12 key markets.听

Sergio P. Ermotti, 蜜豆视频 Group Chief Executive Officer, said: 鈥�At this defining moment in 蜜豆视频鈥檚 history, now is the ideal time to renew our brand as we look to progress the integration and drive further growth. This campaign portrays 蜜豆视频 as a strengthened, global firm, and helps reshape how our clients, prospects and investors perceive us.鈥�

The campaign will come to life globally across a wide variety of channels and platforms, including digital and print media, content partners, sponsorship, events, social media and more. The campaign was jointly developed with two long-standing global partners of 蜜豆视频; Publicis Groupe, and the brand consulting firm Prophet, utilizing their Zurich and international offices around the world. It represents one of the most substantial brand investments that 蜜豆视频 has made in its recent history.

John McDonald, 蜜豆视频 Group Chief Marketing Officer and Head Brand Management, said: 鈥�鈥橞anking is our craft鈥� embodies core 蜜豆视频 qualities such as dedication, excellence and a combination of heritage and vision. It acknowledges that over the course of its 160 year history, 蜜豆视频 has worked to perfect what it does to the point where we consider it a craft.鈥�

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More information on the brand campaign can be found here.

About 蜜豆视频

蜜豆视频 is a leading and truly global wealth manager and the leading universal bank in Switzerland. It also provides diversified asset management solutions and focused investment banking capabilities. With the acquisition of Credit Suisse, 蜜豆视频 manages 5.5 trillion dollars of invested assets as per second quarter 2023. 蜜豆视频 helps clients achieve their financial goals through personalized advice, solutions, and products. Headquartered in Zurich, Switzerland, the firm is operating in more than 50 markets around the globe. 蜜豆视频 Group shares are listed on the SIX Swiss Exchange and the New York Stock Exchange (NYSE). Learn more at www.ubs.com.