Broken links frustrate visitors when they click on them and don't find what they expected.
Broken links indirectly harm search engine optimization by influencing the bounce rate and time spent on the website. Broken links can also have a direct impact on SEO rankings by sending signals that your website is old and outdated.
Remove broken links or replace them with functional links
Our tool Siteimprove supports you significantly to find broken links.
Redirects
Redirects
What to consider
A redirect chain usually happens when a page is moved to a new URL. Users accessing the old URL are automatically redirected to the new URL. But if that URL is then later redirected to yet another URL, it creates a redirect chain between URL A → B → C. Redirect chains can be problematic for two reasons: they're difficult for search engines to crawl and may cause them to abandon links altogether. Every extra redirect also lessens the amount of link equity transferred to the next URL.
Unnecessary redirects also make it more difficult for Google to crawl the site, which can affect how well pages are indexed. Googlebot may give up if it encounters too many redirects. Multiple redirects can also result in marginally slower site speed which negatively impacts the user experience.
Try to cut out intermediary URLs to ensure that users and search engines are redirected directly from point A to D (i.e. from the original URL to the final destination URL where the content has been moved)
Our tool Siteimprove supports you significantly to check the quality and improve it accordingly.
Slow loading time
Loading time
Google Lighthouse check
Satisfactory result
Result to be improved
Siteimprove check
Satisfactory result
Result to be improved
What to consider
Ideally, it shouldn't take more than three seconds for a page to load. 40% of visitors don't wait more than three seconds before leaving a page.
Page speed not only affects your rank, but it is also important for the user experience. Pages with longer load times tend to have higher bounce rates and a lower average time spent on the page.
Compress and optimize your images
Images help improve the look and feel of your web pages and increase the quality of your content. However, large images can also delay loading times. Our platform supports the loading of images by means of "lacy loading".
However, if there are a lot of images on a page, this can of course have a negative effect on the loading time.
Reduce your redirects
Too many redirects on your website can really affect load times. Every time a page is redirected to a different location, it prolongs the HTTP request and response process.
The available tools such as Lighthouse or Siteimprove will give you information on where you could optimize the page.
How do you know your load time?
Lighthouse calculates your overall Performance score. Lighthouse is an open-source, automated tool for improving the performance, quality, and correctness of your web apps.
Duplicate meta titles / descriptions
Duplicate meta titles / descriptions
Duplicate meta title
Duplicate description
What to consider
The meta title, or title tag, is the header line displayed in search engine result pages. If you have duplicate page titles, your pages end up competing with each other, resulting in lowered search engine rankings.
A meta-description displays as a snippet summary of a page's content in search engine results. If duplicate meta descriptions are used across different pages, potential visitors may think that they are looking at duplicate pages when they actually contain unique content. Not only will this reduce your click-through rate, Google may penalize your site for duplicate meta descriptions.
Make sure that all meta titles and descriptions are unique.
Our tool Siteimprove supports you significantly to check the quality and improve it accordingly.
Internal search - Pages with multiple used titel
What to consider
What we should avoid is working in “isolation”, because even if logical to have same concept (or title) in different place it leads to cases as the picture.
Review the content in relation to the immediate context (e.g. section) and the broader offering.
If the content has a title that appears also in other pages consider making the title specific to allow for easier distinction.
Long sentences / Misspellings
Long sentences / Misspellings
Example: Text with 94 words
What to consider
Research from the American Press Institute shows that readers rate the following difficulty levels based on the number of words per sentence (*Sources: “Readers’ Degree of Understanding,” American Press Institute):
Number of words per sentence
Difficulty level
8 words or less
Very easy to read
11 words
Easy
14 words
Fairly easy
17 words
Standard
21 words
Fairly difficult
25 words
Difficult
29 words or more
Very difficult
Aim to make your sentences between 14 and 20 words.
Our tool Siteimprove supports you to indentify pages with long sentences.
