The journey to your new cards

  • Your vote, your cards

    You cast over 50,000 votes to decide which Swiss locations should feature on our new cards. From the majestic Matterhorn to the impressive Rhine Gorge, each card reflects one aspect of our country’s diversity.

  • Capturing the uniqueness of Switzerland

    Our expedition team set out and climbed, scuba dived and hiked to capture the beauty of Switzerland’s landscapes. They carefully made iconic imprints of each of your chosen destinations.

  • Card designs that connect people

    We used the imprints to create card designs that bring the diversity of Switzerland right to your wallet. Watch the video to see how these spectacular landscapes found their way onto your new cards.

How the designs came about

Join our expedition team on their journey through the Swiss Alps and discover how the new cards were created.

Five cards, five unique locations

These five spectacular locations were selected. 

The heart of the Aletsch Glacier on your debit card.

The Great Aletsch Glacier in the canton of Valais is a site of unique beauty. At 22.6 km, it is the longest glacier in the Alps and weighs an incredible 10 billion tons. The ice is 800 meters thick at its thickest point, and if all the ice were to melt, every human being could drink one liter of the water a day for four years.

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    The longest glacier in the Alps

The structures of the Rhine Gorge will be immortalized on your prepaid card.

The Rhine Gorge stretches from Reichenau to Ilanz and is often referred to as the Grand Canyon of Switzerland. It was formed almost 10,000 years ago after the Flims landslide, when over 10 million cubic meters of rock broke off and buried part of the valley. The Vorderrhein dammed up to form a lake, and over time the river carved its way through the landslide material. The Rhine Gorge is 400 meters deep at its deepest point.

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    The deepest point of the Rhine Gorge

The summit of the Matterhorn on your Classic credit card.

The Matterhorn is probably the most iconic mountain in the Swiss Alps. Its summit is 4,478 meters high and is located in the canton of Valais on the border with Italy. Its striking pyramid-shaped peak is one of the most photographed mountain formations in the world, and the sight of its steep flanks quickens the pulse of every mountaineer.

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    The height of the Matterhorn

The bottom of Lago di Tomè on your Gold credit card.

Lago di Tomè, also known as Lake Tomè in English, is a picturesque mountain lake hidden at an altitude of 1,692 m in the southern foothills of the Ticino Alps. At the deepest point of the lake, there are around 40 meters to the bottom. It is located not far from the village of Peccia, where the world-famous Peccia marble is quarried – the only marble in Switzerland.

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    At this altitude in the Ticino Alps

The Gastlosen rock face on your Platinum credit card.

The Gastlosen is an impressive mountain range that stretches across the cantons of Fribourg, Bern and Vaud and reaches 2,252 m at its highest point. The Gastlosen mountains are known for their striking limestone cliffs, which look like a natural fortress. They offer a spectacular panorama and are a paradise for climbers and hikers. The first documented ascent of the Gastlosen took place in 1861, when two brothers reached the summit of the Dent de Ruth.

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    the first documented ascent of the Gastlosen

New designs – same benefits

Although the cards look different, you can still enjoy all the usual advantages, plus comprehensive travel insurance, an exclusive bonus program and many other additional services.

A bank like Switzerland

Thoughtful, conservative and rational. We act responsibly as a bank for the whole of Switzerland. We are true to our word. Both now and in the future, for our clients, society and Switzerland as a financial and business center.